One of my readers, a young man who goes by Mr. Huntington, sent me a question about P90X a little while ago. He wondered if I would recommend P90X as a fat loss program because he personally felt that it was useless. He said that he knows a bunch of people who have tried it and quit because it was "too hard" or they got injured or that they just flat out didn't like it. I responded to him with a lengthy email. He subsequently mirrored some of my thoughts on an
Internet forum and the response was enormous. Why was that?
You see, I am not a fan of P90X at all. However, I know that thousands upon thousands of people attempt the program. I also know that many of these same people are missionaries for the cause. You see, the marketing for P90X is amazing. What they have essentially done is created a tribe of people who will defend it to the death for no other reason than that they are convinced that "everybody is doing it." Why do they think everybody is doing it? The advertising tells them it is so. The advertising also tells them that everybody gets ridiculously amazing results and that it is by far the best and most comprehensive fat loss program on the market. Let me tell you something. The marketing team for P90X did a FANTASTIC job. You can't avoid the commercials. You can't avoid the thousands of people that sell the product as part of Beach Body's multi-level marketing scheme. You can't type P90X into Google and find a bad review because they have flooded the Internet with hundreds and hundreds of pages telling everybody about how awesome it is.

So anyway, before I make a bunch of people mad at me, I want to say that this 3 part series will not mindlessly rant about how much I dislike P90X or anything like that. What I am going to do here is raise an intelligent argument based on sound training principles to hopefully open up a discussion about P90X as a fat loss program. Ready?