Franchise Your Fitness (Part 1): Don't Get Screwed

I am in the contemplation phase of writing a new fitness book. I mentioned this in a previous post, but now I have a much clearer picture of how I want it to look. Of course, this has to wait until basketball season ends. Because of my brief stint as a franchise owner and my current role with its franchisor, Fitness Consulting Group, I have been able to draw a number of parallels among fitness, business, and success in general.

What is most interesting to me at the moment is the similarity between rapid fat loss gimmicks and get rich quick schemes. What draws people in is always the promise that it is going to be easy... or that it is all about "1 weird tip" that some stay at home mom discovered. We've all seen the internet ads.

The Erik Rokeach Interview

Three months ago, I had no idea who Erik Rokeach was, but when he asked me to do a fitness business video interview for his website, I just had to say yes. Well, Erik is making quite the name for himself interviewing all of the top fitness entrepreneurs out there, but nobody had ever interviewed him... that is... until I decided to do it.

Of course, it helped that 1) He has an awesome name (as someone pointed out to me... and, if you were wondering, his last name is pronounced like "teach"); 2) He read my book, legitimately thought it was awesome, and did a video testimonial for me (see top right corner of this page); 3) People think he's attractive (see interview... heheh).

So, without further ado, here is the Erik Rokeach interview...

How to Burn Fat Fast: A Better Solution

How to burn fat fast... that is what seemingly everyone wants to know. They don't want to know how to be healthy. They don't want to learn the theory behind fat loss They want to know how to wake up tomorrow with a six pack without having to put forth any physical effort, without having to change their diets, and without having to revamp their lifestyles. Unfortunately for them, even if they could take fat off quickly... the truth of the matter is this: SHORT TERM SOLUTIONS YIELD SHORT TERM RESULTS.

The Legendary Steve Payne Interview: Firestorm Fitcamps, Fat Loss, Hunting, Life

I'm here with fellow fitness professional and legendary old man Steve Payne. He operates Firestorm Fitcamps out of San Antonio, Texas, and despite his advanced age, still pretends that he is a young guy like me. He even has his own blog! Kidding aside, if you live in San Antonio and want to find a great place to work out, he runs one of those rare group fitness bootcamps that actually is known for getting people real results.

Alright Steve, I have some questions for you...