By now most people are aware of Deal of the Day websites such as
Groupon,
Living Social, and
Try It Local. The premise is simple. Every day, these websites feature an enticing deal and put a time limit on that deal. The time limit gently reminds people that they have very little time to take advantage of the deal. In other words, buy now or lose out forever. Aside from the time limit and the discount, another factor is at play as well, the "Purchased" counter. You get to see up to the second data on just how many people took advantage of an offer. Obviously, if a ton of people are buying the deal, it must be a great deal, right?
McDonald's recently took advantage of a national Living Social campaign. I have no idea if this is true or not, but the McDonald's deal has to be one of the biggest hits EVER on one of these sites, and not by a little. (Seriously, go to livingsocial.com and click on one of the "national" deals. How many sales are there?)
The deal was simple. For $13, you could buy a booklet with vouchers for 5 Big Macs and 5 Large Fries good at any McDonald's location in the country. Hundreds of thousands of people, 291,798 to be exact, took advantage of this deal.
When I checked two days ago, they were over 120,000 sales, and I saw that there was less than 16 hours remaining. But, I guess the deal was so unbelievably successful that they added another day to it, because it ended at 5 AM this morning.
Anyway, over the course of a couple of days, Living Social and McDonald's were able to split $3,793,374 in revenue. Pretty good, eh?
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| 1,458,990 Big Macs and Large Fries were sold today. |