Every New Year, thousands of people make the resolution to lose weight. They want to lose 10, 20, 30 pounds, etc. They sign onto another 12 month gym contract and then they are off to the races. "This year is going to be different!"
After a month or two, well... the drive and motivation has died down. Either the results were not good enough or had begun to slow down. Simply put, once the weight stop coming off, people quit. Why put forth effort if there are no results?
This is a big problem we have in the fitness industry... this focus on numbers... We treat the scale like it is the only thing that matters. If the scale tells us that we haven't lost weight... then we have failed... end of story.
This is why weight loss goals are incredibly stupid. Progress is measured in many ways. The scale should be the least of your concerns. I'm going to tell you something VERY unconventional right now... something very few people will ever even think about saying... If you truly want to be successful in your weight loss program, do not think about weight loss at all! Ignore the scale... at least for now...